Define a business question, geography, and time period. MiniMax Code helps organize public evidence about markets, competitors, and audiences into comparisons you can verify before deciding.
Describe the decision you need to make, the market you want to study, and the evidence you need.
Market research prompts
Choose a research starting point
Use AI-assisted desk research to collect public information, compare evidence, and expose the assumptions that still require primary research.
Organize market segments, demand signals, notable companies, recent developments, risks, and unanswered questions from public sources. Record the date and market definition behind each estimate so numbers from different periods or categories are not combined blindly.
Use the workflow as a market analysis tool to compare competitor positioning, audiences, publicly available pricing, product claims, distribution, strengths, and visible gaps. Use the same criteria and observation date across competitors, marking unavailable information rather than treating it as a weakness.
Synthesize public evidence about customer needs, objections, buying criteria, alternatives, and language to turn into testable hypotheses. Keep quotations and observed behavior separate from inferred needs, then turn the gaps into interview or survey questions.
Review demand signals, competitors, routes to market, operational considerations, risks, and missing evidence before entering a new region or category. Document go/no-go criteria and identify the local customer evidence needed before committing budget.
Follow four different questions from web research to source-labeled evidence tables, transparent calculations, and decision-ready recommendations.
A real US market brief built from public sources, with competitor coverage, demand signals, compliance evidence, scenario framing, and a verified research deliverable.
AI desk research is useful for secondary research, but it does not replace direct evidence from customers. Combine methods according to the decision and the evidence you need.
| Research decision | MiniMax Agent desk research | Survey platform | Interviews or research panel | Social listening platform |
|---|---|---|---|---|
| Best for | Exploring a market, comparing competitors, and structuring public evidence | Collecting standardized answers from people you can reach | Understanding motivations, language, context, and unmet needs | Monitoring public conversations on supported networks |
| Main evidence | Public webpages and the research context you provide | Responses submitted through a questionnaire | Direct qualitative responses from recruited participants | Public posts and engagement data available to the platform |
| Research type | Secondary research | Primary quantitative research | Primary qualitative research | Observational research |
| Typical output | Source-based findings, comparisons, hypotheses, and evidence gaps | Response data, distributions, and cross-tabulations | Notes, themes, quotes, and behavioral context | Conversation trends, themes, mentions, and sentiment signals |
| Important limitation | Public information can be incomplete, outdated, or inconsistent | Results depend on question design, sample access, and response quality | Small samples require careful recruitment and interpretation | Online conversations may not represent the whole target market |
| Validation step | Open original sources and compare dates and definitions | Review sampling, question wording, and response bias | Check recruitment, interview context, and interpretation | Check platform coverage and whether trends generalize |
Continue from market discovery to a report, presentation, or actionable project brief.
What an AI market research tool can help with, where its evidence comes from, and when to use another research method.
Market research tools help collect, organize, analyze, or present evidence about a market, its customers, and its competitors. Different tools support different methods, including desk research, surveys, interviews, panels, and social listening.